‘Leveraging Content to Generate Leads ‘ MarketingExperiments Webinar Replay
MarketingExperiments team says, “Content marketing determines how your customer gets to know your company and your product. It’s your chance to break through the inner monologue of your customer’s decision-making process and create a dialogue.
However, marketers often fail to capitalize on the total potential of content on a blog, social media or site pages, which causes leads to leak out of the sales funnel.
How can you turn your content into a true lead generation tool?
In this Web clinic, the MECLABS research team made three key observations from a recent experiment where one company achieved a 96% increase in lead generation by testing how content was presented to the customer.
The team also provided a content checklist marketers can use to help tailor content around the customer experience”.
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