‘The Art of Marketing: 6 DIY Design Projects to Try’ – HubSpot
Erik Devaney says, “I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before:
Marketing isn’t arts and crafts.
In today’s data-driven, closed-loop world where we track, measure, and analyze every little detail, the phrase above seems to make a lot of sense. To be effective marketers, we need to put childish things aside.
We can’t simply create super-cool content and other marketing materials for the sheer fun of it; we need to create with a purpose. And we need to be able to tie whatever we create to something quantifiable”.
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