‘The role of the ‘Chief Marketing Technologist’’ – ‘Econsultancy’ Blog
Jens Lundgaard says, “Blake Cahill, Head of Global Digital Marketing at Phillips, is unequivocal about the importance of understanding today’s fast-moving mobile and social technologies.
‘As a marketer,’ he says, ‘if you don’t understand those technologies well and how they’re being used by relevant audiences, it’s going to make it incredibly tough for you to do your job well.’
And he’s right. Indeed it’s no surprise that, as technology becomes ever more central to the marketing role, many businesses are now seeing the need for a special kind of professional who can bridge the gap between marketing and IT”.
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