‘12 Infographic Tips to Rock Your Content Marketing Strategy’ Article
Sharon Hurley Hall says, “I don’t know about you, but I love infographics. I’m not talking about hastily put together images with some random stats to ride the infographic craze. I mean infographics that are heavy on the info, with some real meat to them.
Recently, I’ve been trawling the interwebs for additional information on content marketing. Here’s what I found.
1) Hubspot and Smart Insights have teamed up to create Seven Steps to Success Competing with Content Marketing. The infographic looks at how what brands need to communicate meshes with what customers want to find out. It outlines steps content marketers need to take including benchmarking, strategy development, identifying customer needs, working out where to invest, selecting resources, choosing formats and measuring ROI“.
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