‘The Secret to Successful Content Marketing’ – ‘Web Marketing Today’ Article
Pamella Neely says, “For all the benefits of content marketing, there’s one big drawback: You have to create content. A lot of content.
If you can knock out blog posts at a moment’s notice, that’s good. If you can’t, it’s a problem.
Content creation is a problem for most small businesses. It’s not that they don’t create any content at all. Most find a way to get one blog post out a month, do some social media updates, and maybe even to record a video now and then.
But that’s not enough. To get results, you have to create at least twice as much content as that, and you have to scrape up the time to promote it all”.
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