Allison Howen says, “In fall 2013, research from popular content marketing software provider InboundWriter found that typically only 20 percent of a site’s online content drives 90 percent of its Web traffic.

To remedy this problem, InboundWriter decided to revamp its software platform, and today the company is unveiling its new predictive analytics software that aims to help writers produce better performing content prior to development. The new software can be leveraged to forecast how content will perform based on an article topic or proposed headline. Moreover, the software also suggests tightly-related topic alternatives that have a higher probability of success. In doing so, InboundWriter provides guidance on how writers can produce content that will have the maximum impact online”.

Determine Content Performance Before Development

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