‘The Elements of a Compelling Sales Story’ – HubSpot
Craig Rosenberg says, “Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal — clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand.
But the powerful art of sales storytelling is only mastered by a few. One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. But the next step should be to provide training that walks salespeople through the talking points in the context of a story”.
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