Courtney Eckerle says, “Family-owned goods store Hesselson’s was looking to adapt and grow with its customers, so it decided to branch out beyond its traditional advertising and experiment with social media.

See how a three-week Facebook coupon campaign generated over $5,500 in store sales and increased the online-to-offline conversion rate by 23%“.

Social Media Marketing: Small sporting goods store sees 1,100% ROI increase with Facebook coupon

MarketingSherpa

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