‘The Marketer’s Guide to Facebook Graph Search’ – MOZ Blog
Simon Penson says, “Social search has long been heralded as the “next big thing.” The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google.
Facebook is widely recognised as the only company other than the search giant itself capable of creating such a product, and it’s one of the key reasons behind its enormous price-to-earnings ratio. Few are investing on the strength of the current format; instead they know that the data it has at its fingertips could be world-changing in terms of information retrieval and advertising.
And that project began in earnest, publicly at least, with the launch of Graph Search in 2013”.
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