‘Website Optimization: Testing your navigation’ – ‘MarketingExperiments’ Blog
Lindsay Johannesen says, “As we are testing our websites, we often focus on homepages, landing pages and funnels. These are the pages that “move the needle” and get results. However, there is one aspect of many sites that goes unnoticed by optimizers — the site navigation.
Site navigation is important because it gets your visitors where they need to be. Also, it’s usually one of the static elements of your site.
The navigation is visible on all of your pages and is often the one constant throughout the website.
It simply makes sense to focus your efforts on such a high visibility area that has such a great impact on your customers’ experience.
Now, you may be asking yourself, “What can I test in my navigation?”
To answer that question, I’ve constructed a short guide to help you start optimizing your navigation”.
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