Yasmin Bendror says, “While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales, some business owners have found that social media has shown few if any tangible results.

In my experience with my clients, I see that these business owners often make one or more of the following mistakes in their marketing efforts:

1. Aiming at the Wrong Audience

One important advantage of social media marketing is that it enables you to target a particular, specific audience. If your campaign is not going as expected, take a close look at the type of traffic your social media efforts is generating. Perhaps you need to re-consider who you are trying to target and then find the best way to reach this particular audience“.

5 Reasons Why Your Social Media Marketing Efforts are not Working

Business2Community.com

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