Tim Ash says, “With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best practices for website optimization.

And nowhere is this more true than in the e-commerce space, where even the smallest website tweak could add (or subtract) millions from a company’s bottom line.

Visitor behavior and expectations are changing, and it’s easy to see how yesterday’s “best practices” can become today’s conversion killers. So before your holiday shopping season enters full swing, check your site for some of these common practices that just could be costing you conversions”.

E-Commerce Practices That Are Costing Conversions

Marketing Land

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