Melissa Mackey says, “For many small businesses, the telephone is an important tool. Oftentimes most sales and leads for those businesses — restaurants, pizza delivery, electricians, plumbers, party venues, many more — come over the phone.

Many small businesses have been using pay-per-click advertising to generate sales forsome time now. Call extensions and location extensions enable advertisers to display a phone number alongside their PPC ads at no additional cost. Mobile call extensions can even be used to bypass clicks to your website, and drive calls only. I know of many businesses, both large and small, that generate most of their leads and sales over the phone via PPC”.

Google AdWords Improves Phone Tracking

Web Marketing Today

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