‘7 Elements of a Perfectly Optimized Social Media Account’ – HubSpot
Ginny Soskey says, “One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn’t have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins. And as a marketer, it’s part of your job to navigate through all of these changes.
Besides keeping up with the news (and subscribing to your favorite marketing blogs), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks”.
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