Sheryl Pattek says, “I admit it; I’m a sports junkie. And, this is usually one of my favorite times of the year — the first few weeks of the NFL season. But this year, it’s been more about how poorly the NFL is managing what happens off the field than it is the excitement of what’s happening on the field of play.

Somehow the NFL has forgotten what their carefully built brand stands for.  They’ve forgotten that every experience fans have with their brand—including players’ behavior makes a difference. And, they’ve lost touch with what matters to their customer base”.

CMOs—Learn From The NFL Missteps To Protect And Build Your Brand

The Forrester Blog

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