Kelsey Libert says, “Campaign reach is one of the linchpins of successful content marketing. With the rightmedia relations approach, your content marketing campaigns can tap into a publisher’s highly-engaged audience.

But, how do you know which publishers have the most engaged following? To approach this question strategically, we need to know which publishers are getting the most social media engagement, and how.

To find this out, we partnered with BuzzSumo to find the 1 million most-shared articles on social media from the top 190 publishers, and the number of shares they generated during the first half of 2014″.

Here’s What 2.7 Billion Social Shares Say About Online Publishing

Marketing Land

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