‘Transforming Sales: The Story of the HubSpot Sales Platform’ – HubSpot
Brian Halligan says, “In the 8 years since we started HubSpot, it’s been amazing to watch how the discipline of marketing has changed. As the way people shop and buy has moved online and continues to evolve, marketers have embraced technology to match that shift. They are abandoning techniques like cold calling, spam emailing, and interruptive advertising, slowly shifting toward a customer-centric approach we’ve called inbound. It’s been both exciting and gratifying to watch.
But what about the sales process? Surely it’s been impacted in a similar way by the changes in how people shop and buy. But unlike marketing, the sales space hasn’t been transformed by technology over the past decade”.
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