‘Social Networking Has Shortest, Most Frequent App Sessions’ – ‘Marketing Land’ Article
Greg Sterling says, “Time with apps is increasing. That’s according to a new analysis from Localytics, which finds that overall time spent with apps has grown by 21 percent year-over-year.
Previously comScore reported that app usage now represents more than 50 percent of total time spent with digital media.
In its blog post this morning Localytics said that app session length has remained fairly constant (5 – 7 minutes) since last year. What has changed is session frequency. Users are now opening apps more often: 11.5 times per month vs. 9.4 times in 2013″.
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