Pete Prestipino says, “Social media is maturing – it’s no longer just for the millennials; the new “Social Buying Study” from IDC reveals that 75% of the business-to-business (B2B) buyers and 84% of C-level/vice president executives use social media to support their purchase decisions.

IDC indicated that B2B buyers most active in using social media to support the buying process were more senior and had 84% bigger budgets, made 61% more purchase decisions, and had influence over a greater span of purchase decisions than those buyers who did not use social media to support their purchase process“.

Social Networks & The B2B Buyer Purchase Process

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