Matt Kamp says, “”Pushy” isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years — and for good reason.

With the old-school sales approach, you searched for prospects with the biggest budgets and incessantly pitched your products or services until they surrendered. The ABCs (always be closing) were your guiding principles. If there wasn’t a need, you created one. If there wasn’t an interest, you plugged anyway. If you heard “No,” it just meant you turned the screws a little tighter”.

Welcome to the New Sales Process: How to Let Content Do the Selling

HubSpot

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