‘Email Optimization: Testing best time of day and day of week for email interaction’ – ‘MarketingExperiments’ Blog
Hannah Morrell says, “When do you check your personal email? Do you let it build up throughout the work week and go through it during the weekends? Do you check it on Monday when you’re also sorting through your work email? Or do you check it while you’re at lunch or on a quick, but much-needed, break from work?
In today’s MarketingExperiments Blog post, we’re going to explore which times of the day and days of the week people are most likely to interact with their emails — two questions of optimal interest for any emailing campaign”.
Email Optimization: Testing best time of day and day of week for email interaction
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