Christopher Ratcliff says, “After my investigation last week into whether top ecommerce sites offer guest checkouts I sat back and awaited the barrage of retargeted display ads and basket abandonment emails to fill up my inbox.

Fair enough, after all I have just submitted my email address to 45 different UK and US ecommerce brands and unceremoniously abandoned 45 carts filled with random goods on their sites. I deserve everything I get.

However the barrage didn’t really happen”.

Basket abandonment emails: three examples of varying quality

‘Econsultancy’ Blog

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