‘How to Optimize Your LinkedIn Profile for Social Selling’ – HubSpot
Craig Rosenberg says, “For a person not in sales, unless they’re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn’t 100% perfect.Summary not the most engaging paragraph in the world? Not a big deal. A picture with their dog? Sure.
But LinkedIn is a whole different ballgame for people in sales. Sales reps aren’t (necessarily) looking for a new job — they’re trying to find leads and convert them to customers at theircurrent job. With this purpose, your profile becomes a lot more important”.
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