‘Insights on AdWords Callout Extensions’ – ‘Website Magazine’ Article
Pete Prestipino says, “Google’s recent (early Sept. ’14) introduction of callout extensions provides advertisers a powerful opportunity to present information to users during the purchase decisions.
Callout Extensions are, essentially, additional text that advertisers can opt to show with their Google search ads, highlighting information about products and services that could prove useful to consumers. In addition to providing a better experience for users, another important reason to consider using callout extensions is that they can influence Ad Rank (Google’s system for ordering ads on search results pages)”.
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