Denice Surjan says, “It’s the time of year when many are finalizing roadmaps for the next year’s programs. If more cross-channel marketing programs are a part of your plan, it’s important to understand the challenges that lie ahead in order to be prepared to overcome them and achieve the success you’re after. In The 2014 Digital Marketer Report, 38 percent of marketers from around the globe named their organization’s structure as a top barrier to cross-channel success. It was second only to their company’s current technology (39 percent). We decided to dive deeper to get more insight into how the organizational structure challenge might be conquered. Watch the video to see what we found, or read more below“.

Organizational structure is a hurdle on the track to cross-channel marketing success

‘Experian Marketing Forward’ Blog

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