‘Content Marketing: B2B ecommerce blog post garners 2,000 likes in first week via strategic Facebook Promoted Posts’ – MarketingSherpa Case Study
Erin Hogg says, “A major challenge in content marketing is not just creating and delivering valuable content, but also determining how that content is shared. Company Folders built a blog of rich and useful information targeted at its intended audience — prospects with a graphic design background — and shared it via PPC ads and Twitter.
When the blog was not garnering the engagement it should, the company determined the content wasn’t lacking; it was the blog promotion. Learn how the company shifted to using Facebook Promoted Posts for sharing blog content and achieved more than 2,000 Facebook likes its first week“.
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