‘Five lessons for effective blogger outreach’ – ‘Econsultancy’ Blog
Steve Richards says, “Earned media is becoming an ever important aspect of the modern marketing mix with recent research showing blogs as one of the most trusted digital sources guiding consumer decisions.
Given that 92% of global consumers value word of mouth recommendations over all forms of advertising, it’s clear that marketers and advertisers have a lot to learn before they can reliably win consumer trust.”.
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