‘How to Use Data to Make Smarter Marketing Decisions’ – HubSpot
Rachel Sprung says, “Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?
The answer is: We don’t necessarily have to.
Doing stuff just to say you’re doing it isn’t a good enough reason. Instead, you should figure out which parts of your marketing plan are working, and then focus on and improve those parts — and then you can start to tackle those other marketing channels”.
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