‘Twitter Will Target Movie Fans With Ads’ – ‘Marketing Land’ Article
Martin Beck says, “Twitter is planning to test targeting advertising to fans tweeting about movies. The move was reported first by the Hollywood Reporter.
The program, similar to Twitter’s existing TV conversation targeting, will give studios the ability to show ads to people discussing upcoming movies or characters in those films. It will also include targeting of people who show interest in movies in general.
Twitter says its data shows that conversations on Twitter are a major influence on movie choice.
“Not only are people hearing about new movies on Twitter, they are using it to make a decision about what to see, then sharing their experience with friends,” Jeffrey Graham”.
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