‘Why We Shouldn’t Stop Innovating on Email’ – HubSpot
Meghan Keaney Anderson says, “This is the part where I tell you how bleak it is to be an email marketer.
Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who’s sent a marketing email in the last decade doesn’t really need.
We all know the story. Good email marketing is tough and getting tougher — but tough could be just the environment we need to motivate a change”.
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