Jeff Dellapina says, “So, what’s your excuse?

OK, I guess I should have explained the importance of DMARC before asking you about excuses. I’m quirky that way. Before everyone offers explanations about being too busy with work, kids and school, let’s cover the DMARC basics.

DMARC stands for Domain-based Message Authentication, Reporting and Conformance. It’s a DNS (Domain Name System) text record that uses SPF and DKIM DNS records to authenticate email and reject email that doesn’t pass that same authentication. When the DMARC, SPF and DKIM records are in place, mail not coming from authorized servers will be deleted prior to entering most of the major ISPs around the world”.

DMARC: What It Means for Brand Integrity and Email Deliverability

Silverpop Blog

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