In his latest article on re-code.net, Peter Kafka reports, “Investors and analysts spent years clamoring for Facebook to start up an ad network, andearlier this year it obliged them.

And now Facebook is rolling out another one.

Caveat — this isn’t an ad network in a formal sense. But it’s going to be viewed as one, because in the big picture, it does the thing people outside Facebook wanted an ad network to do: It lets advertisers buy ads, via Facebook, on properties Facebook doesn’t own.

Some of the details about Facebook’s plans have been leaking out for months, starting with a report from The Information. Facebook is formally announcing its plans tonight, but is providing few details itself”.

Facebook Will Use Facebook Data to Sell Ads on Sites That Aren’t Facebook

Re/code

Sharing is caring