‘Lookalike audiences: the next big thing in marketing?’ – ‘Econsultancy’ Blog
Jeff Rajeck says, “Now that Twitter has rolled out functionality which is a lot like Facebook’s Lookalike Audiences, it’s time to take a closer look at what lookalike audiences are, how to use them and why you would.
Previously I’ve written about Facebook Custom Audiences, which create an advertising audience out of an email list. And I’ve also included ‘lookalike audiences’ as one of the key features that makes Facebook such a compelling place to advertise.
So far, though, I have avoided going into too much detail about lookalikes as they were somewhat unique to Facebook and required specialist knowledge”.
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