‘Facebook Ads Will Follow You Around. Starting Now’ – ‘Mashable’
Todd Wasserman says, “Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: Starting Monday, Facebook will use data it gleans from users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based on what Facebook knows about you.
Atlas is a former Microsoft property that Facebook bought last year for around $100 millionthat Facebook has now rebuilt from the ground up. Atlas is distinct from Audience Network, a mobile ad network Facebook introduced in April that was aimed at app developers”.
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