Martin Beck says, “Would I share this?

That’s the question BuzzFeed founder and CEO Jonah Peretti says BuzzFeed producers ask themselves when they are trying to generate viral content.

BuzzFeed has built a thriving business valued at an estimated $850 million upon the foundations of that basic tenet — 75% of BuzzFeed traffic comes from social referrals, including email and instant messages — but Peretti showed there’s much more to it than that during the keynote conversation with Search Engine Land founding editor Danny Sullivan at SMX East Wednesday night in New York”.

BuzzFeed’s Jonah Peretti at #SMX: On Optimizing Content For Humans

Marketing Land

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