‘Six examples of interesting content from ‘boring’ businesses’ – ‘Econsultancy’ Blog

Dan Brotzel says, “It’s easy enough to create amazing content if you’re ASOS or Red Bull or LEGO. But what if you’re a dentist or a funeral provider or you sell Hoover spare parts for a living?

In the world of content marketing, ‘boring content’ seems almost to have become a genre in its own right.

It tends to stand for content from B2B organisations facing those classic considered-purchase challenges: sales lead-times that can run into years, forbidding levels of compliance and stakeholder review, and products/services that can be dauntingly complex or just too mundane to inspire content that could ever be considered compelling or engaging”.

Six examples of interesting content from ‘boring’ businesses

‘Econsultancy’ Blog