‘11 Email Marketing Metrics Ranked in Order of Importance’ – ‘Web Marketing Today’ Article
Pamella Neely says, “While email-marketing metrics are hugely important, they can also be confusing. Even the word “metric” is more complex than it needs to be — metrics are simply measurements. We’re interested in metrics because they give us a way to find out if our emails are getting better or worse, and what we can do to improve them.
So here is an email-marketing refresher that can help you both understand the basics and apply some advanced tactics, too. These are the eleven most widely tracked and referenced email-marketing metrics, ranked by how essential they are”.
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