‘How Software Ate The Advertising Industry’ – ‘The Forrester Blog’
Jim Nail says, “With the Wall Street Journal declaring Ad Week “Programmatic Advertising Week” and Advertising Age’s September 29 issue titled “Advertising Age of Automation,” it’s clear that adtech is all the rage.
This might be a good time for you, gentle reader, to revisit my report from this past February, How Software Is Eating Video Ads And, Soon, TV. (I adapted this title with a tip of the hat to Marc Andreessen!)”.
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