‘4 Easy Ways to Measure Revenue’ – Silverpop Blog
Adam Steinberg says, “Most marketers understand that revenue attribution is necessary for optimizing future marketing efforts, but fear the complexity of the process. The good news is that for most digital marketers, there are several easy options for incorporating revenue attribution into your reporting.
Since revenue attribution is an imperfect science, savvy marketers use multiple attribution models to gain a deeper understanding of marketing campaign performance. With that in mind, let’s examine four easy methods that marketers can use to evaluate the role of email (and any channel) in driving online purchases.
1) Open-Based Revenue Influence
An influence-based attribution approach takes the view that it’s difficult to give one marketing interaction or campaign more weight than another”.
Comments are closed.
