‘How To Use PPC To Expand Your Business’ by John Chow
Chow says, “These days, there is almost no company out there that does not have a website. In order to stand out through the vastness that is the World Wide Web, PPC (pay-per-click) campaigns are a convenient, reasonably priced and effective way for a company to stand out among the crowd. Here are a few reasons why:
1. Whether a person clicks on the ad or not, they will still see it! This is a great way to catch readers attention, as well as create a want or need that they didn’t even know they had! Information is conveyed to readers before they even know they are missing out on it”.
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