Jean Moncrieff says, “When it comes to social media marketing, and in this case Facebook, your business goal isn’t to get likes and shares, it’s to do sales!

For that reason every post should have a clear purpose. Ask yourself, “What is the goal of this post?” and “How does it relate to my business goals?“. If you can’t answer these questions you’re wasting time – one of the scarcest resources any business owner has.

If you’re in the wine business your goal is to sell more cases of wine, right? To test your audience and gauge if there is a market for Chilean wine you run a post on a new Carmenere with a question “What’s your favourite Chilean wine?”. Your goal for this post is to engage your audience and gauge their interest in Chilean wine. Wines you may ultimately stock based on your fans interest“.

10 Facebook Marketing Tips for Business Owners and Entrepreneurs

Business2Community.com

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