‘Email Marketing: First-time cart abandonment campaign drives a conversion rate 1,858% higher than weekly send’ – MarketingSherpa Case Study
Courtney Eckerle says, “With a change in focus from B2B to retail, Custom Service Hardware decided to implement its first automated email campaigns — a cart abandonment campaign, a welcome campaign and a post-purchase series.
Through these steps toward automation, the team wanted to focus on customer-centric sends and recoup revenue that previously was being left on the table“.
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