‘SERP Research: Where Users Click (and Look)’ – ‘Website Magazine’ Article
Pete Prestipino says, “Just how important is it that your website appear atop the search results? Digital marketing and integrated advertising company Mediative recently published a new eye-tracking study which shows the new areas of the Google SERPs which are attracting the attention of users.
Researchers at Mediative, who conducted a similar study back in 2005, identified how the “scanning” behavior of users has changed in the past decade as Google’s own search results pages have changed. The current study explores where on the SERP users look and click the most, providing insight into the importance of a listing’s location on the SERP and what digital businesses can do to ensure they are found by users”.
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