Erik Devaney says, “You might remember analyzing that oft-quotedRomeo & Juliet line in high school English class. And I’m guessing you thought it was actually, “What’s in a name?” (Common mistake; I won’t hold it against you.)

Contrary to what actual Shakespearean scholars will tell you, this quote is not about arguing that names have no inherent bearing on the true essence or quality of a person or thing (a reference, of course, to the feuding Montague and Capulet families and the strain these names are putting on Romeo and Juliet’s budding romance).

Nope. Nothing to do with that.

Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO)”.

Where Keywords Fit Into the Future of SEO

HubSpot

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