‘8 Ways to Wake up Non-Responders’ – VerticalResponse Blog
Yael Grauer says, “So you’ve got some subscribers on your mailing list who haven’t opened your emails or clicked on any links in a long time. How do you get them re-engaged? We recommend eight simple steps to help you re-connect with non-responders.
1. Segment
Figure out who the non-responders on your email list are, and segment them out. You can do this easily with most Email Service Providers, including VerticalResponse and create a separate email list with your non-responders – those who haven’t opened or clicked on any links in your email in while. This step is important because it allows you to experiment with changes for people who aren’t opening or interacting with your emails, but not with the ones who are engaged and responsive”.
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