‘A framework to allocate marketing spend using audience segmentation’ – ‘Econsultancy’ Blog

Nicolas Chabot says, “2015 is approaching and we are in the middle of budgeting times in many corporations.  

More than ever, digital marketing budgets will concentrate the attention of CMOs and CEOs, driven by such public declaration as that of Jean Paul Agon at L’Oreal (the  world’s third biggest advertiser) that digital will account for 15% of L’Oréal’s marketing spend  in 2015.

Media will naturally continue to take the lion’s share and Carat is predicting a healthy 15% increase in digital media investments in 2015”.

A framework to allocate marketing spend using audience segmentation

‘Econsultancy’ Blog