‘Ask the analyst: Are consumers really cutting the cord?’ – ‘Experian Marketing Forward’ Blog
Brenna Solop says, “Q&A with John Fetto, Senior Analyst, Marketing & Research
Earlier this year, Experian Marketing Services released our Cross-Device Video Analysis. The analysis has generated such strong and sustained interest from marketers and the media, we wanted to explore the subject further. The following is an exchange with the report’s lead author John Fetto who answers some common questions that we’ve received since the analysis was published.
Q: In the Cross-Device Video Analysis, you report that consumers are “cutting the cord” on pay cable and satellite television services. Can you elaborate on this trend? What’s driving it?“.
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