‘How to Ignite a Feeling in Your Audience’ – ‘Copyblogger’ Blog
Jerod Morris says, “Articulating the goal of content marketing, a wise man once wrote:
You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction.
Easy to say. Not so easy to do.
We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story — a story in which the audience member sees himself or herself in the role of hero while we play the role of mentor”.
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