‘How to target your competitor's followers with Twitter custom audiences’ – ‘Econsultancy’ Blog | Internet Marketing NewsWatch

Matt Owen says, “For a long time working with custom audiences meant that you would need to go through an approved advertising partner.

While this has its uses it was often prohibitively expensive, leaving many small and mid-size businesses unable to use this kind of targeting.

Recently Twitter has changed this, allowing self-serve advertisers to create and upload custom audiences.

I thought it would be useful to show you exactly how to do this”.

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‘How to target your competitor’s followers with Twitter custom audiences’ – ‘Econsultancy’ Blog