‘Creating Email-Opening Worthy Content’ – Aweber Blog
Monica Montesa says, “Creating content seems easy. But creating valuable content that’s worth a spot in your emails? Now that’s a different story… Yet it doesn’t have to be.
Writing content for email is vastly different than writing content for other publication channels, such as your blog or social networks — and it should be treated that way.
To ensure your emails are filled to the brim with content that produces results, here are some tips to help you get started:
Exclusive Content
When the first customer-facing email was created, its purpose wasn’t to send content that people had previously heard or read. Instead, the intent was to open a new line of communication to keep prospects regularly engaged and prevent them from turning into stale leads”.
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